Positive Rewards Ltd. (“Positive Rewards,” “us” or “we”) is committed to protecting and respecting your privacy in connection with your use of The Feeling Good App (“App”), which may be updated from time-to-time at the sole discretion of Positive Rewards.

This privacy policy (“Privacy Policy”) and any other documents referred to herein set forth the basis on which any personal information we collect from you, or that you provide to us, in connection with the App will be processed by us. Please read the following carefully to understand our practices regarding your personal information and how we will collect, use and safeguard your information.


We do not collect any personal information, that is any information that could cause you to be identified.

We use Google Analytics (“GA”) as a data processor, to process information from the App to allow us to monitor the functioning of the App in terms of its technical function, usability and any therapeutic effects.  GA collects data related to the device, IP address and app activities to measure and report statistics about user interactions on the app. The App applies IP masking so your device IP address cannot identify your location & internet connection.  IP anonymisation occurs before any data storing or processing. GA does not store nor process complete IP addresses. It is not possible to identify you as a user of the App.

If you have been given a username and password by a health or social care professional or other person, which allows you to unlock the tracks free of charge, you cannot be identified from inputting these codes.  On entering these codes the App generates a random 8 digit number to enable the App to match questionnaire data at week 0 (depression and anxiety mood scores) with questionnaires completed later (depression and anxiety mood scores and utility feedback). At no stage is any information collected that could be used to identify you.  Data is anonymously aggregated by us for evaluation, with the purpose of monitoring and improving the App and our services. We may share this anonymous data with our partners e.g. Foundation for Positive Mental Health and/or known external bodies such as funders and/or institutions. We do not share your information with other companies that may use it for advertising and marketing.

As no personal data is collected our data collection processes are compliant with the EU GDPR regulations (General Data Protection Regulations). Your submitting of these codes is consent to your opting in to allowing us to collect such data as we do from the in App questionnaires (none of which is personal data).


The security of your personal information is important to us. We follow the most recent regulatory EU and NHS standards to protect all information submitted to us, both during transmission and once it is received.

If you have any questions about the security of the App and your information, you can contact our Data Controller Dr Alastair Dobbin on info@positiverewards.co.uk .

As we do not collect your personal data, we cannot provide your personal information to any third party.


Data collected from the App is stored in GA, in anonymised form, and is stored securely in the cloud accessed by us through a 2 step authentication process.  GA does not share data between GA users.



We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes these will be documented in the ‘Whats new’ app upgrade area in the app store.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@positiverewards.co.uk or alternatively write to Positive Rewards, 24 Boswall Road, EH5 3RN.  This Privacy Policy is effective and was last updated on 1st May 2018.